Fontys SoundLab faced low awareness and usage among students. The primary goal was to create a compelling brand identity that would capture attention and encourage students to utilize the SoundLab's resources.

The process began with exploring diverse logo concepts to capture the essence of the SoundLab. Initial designs were presented to the stakeholder for feedback.

Refining Based on Feedback

Stakeholder feedback was crucial. While the initial direction was appreciated, the suggestion was to make the logo less "childishly chaotic." This valuable input led to a redesign, simplifying the concept by removing elements like the microphone and speaker while preserving the core identity. The iterative process ensured the design evolved effectively. See the detailed design process and feedback.

Using the final logo, a promotional poster was created with a retro/cozy aesthetic designed to resonate with the target student audience. The design integrates the "SoundLab" branding and features a subtle sheet music line connecting to the lab's audio focus. The final touch was applying an instant camera photo effect for a unique, tangible feel.

The project resulted in a unique, clean logo and an engaging promotional poster designed to effectively capture the essence of the SoundLab and attract a larger student user base.

Key Learnings

This project underscored the critical importance of actively incorporating stakeholder feedback throughout the design process. It demonstrated how iteration and simplification can significantly enhance a design's impact and clarity. Furthermore, it reinforced the value of meticulous documentation for tracking progress and design decisions.